Media Buying
Alkhidmat Foundation: Ramadan Giving Digital Engine
63% lower CPA
$4.40 achieved vs $12.00 target
Client: Alkhidmat Foundation
Campaign: Ramadan Online Donation Drive
Duration: Ramadan 2021 - 30 days
Markets: Pakistan · Gulf · UK · Europe
The Challenge
Alkhidmat Foundation required a high-performance online donation campaign across Pakistan, the Gulf, and Europe during Ramadan 2021 - one of the most competitive periods in the charitable sector. The target CPA was US$12, a 30% reduction on the previous year's already-strong benchmark.
Our Approach
- 1Applied first-party audience data from the prior year to warm targeting from day one.
- 2Deployed IMO app placements to reach NRPs in the Gulf - a non-standard but high-performing channel.
- 3Built a full media mix across social, display, search, and programmatic to maximise conversion across three markets.
- 4Implemented market-specific creative variants and bidding strategies for Pakistan, UK, and Gulf segments.
Results
63%
Lower CPA than target - $4.40 vs $12.00
2x
Higher conversion rate vs the prior year
4.75%
Overall conversion rate across markets
Ready to Build SomethingThat Performs?
Whether you need to grow faster, convert better, or build something entirely new - we should have a conversation. Our team across Pakistan, the UK, and the USA is ready to start.